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Carole Jones
2853 B Henderson Mill Road,
Atlanta, 30341
Office: 770-454-7840
Cell: 404-787-0097
Email: carole@cjsellshomes.com
Licensed Broker

Helpful Info > Atanta Selling Guide    
Seven Selling Mistakes You Don't Want to Make!

Mistake #1 -- Pricing Your Property Too High

Every seller obviously wants to get the most money for his or her home, and ironically, the best way to do this is NOT to list your your home above the current market value!  A high listing price will cause some prospective buyers to not even see your property. Also, it may lead buyers to expect more than what you have to offer. Buyers use the process of elimination in buying a home, therfore a seller goal is to have thier home rank in the top 3 in price and amenities compared to the other homes offered in the same price range.  Over priced properties take an unusually long time to sell, and they end up being sold at a lower price.

Mistake #2 -- Mistaking Re-finance Appraisals for the Market Value

Unfortunately, a re-finance appraisal may have been stated at an untruthfully high price. Often, lenders estimate the value of your property to be higher than it actually is in order to encourage re-financing. The market value of your home could actually be lower. Your best bet is to ask your Realtor for the most recent information regarding property sales in your community. This will give you an up-to-date and factually accurate estimate of your property value.

Mistake #3 -- Forgetting to "Showcase Your Home"

In spite of how frequently this mistake is addressed and how simple it is to avoid, its prevalence is still widespread. When attempting to sell your home to prospective buyers, do not forget to make your home look as pleasant as possible. Make necessary repairs and it has to be gleaming. Make sure everything functions and looks presentable. A poorly kept home in need of repairs will surely lower the selling price of your property and will even turn away some buyers. Make it look like a model home!

Mistake #4 -- Trying to "Hard Sell" While Showing

Buying a house is always an emotional and difficult decision. As a result, you should try to allow prospective buyers to comfortably examine your property. Don't try haggling or forcefully selling. Instead, be friendly and hospitable. A good idea is to leave and let the Buyers' agent show the house without you present.  If you can;t leave, just go outside. Buyers tend to feel uncomfortable with the seller at their side while viewing the home and buyers will not spend much time in the home leaving prematurely. Forward all questions to your realtor. 

Mistake #5 -- Trying to Sell to "Looky-Loos"

A prospective buyer who shows interest because of a "for sale" sign he saw may not really be interested in your property. Often buyers who do not come through a Realtor are a good 6-9 months away from buying, and they are more interested in seeing what is out there than in actually making a purchase. They may still have to sell their house, or may not be able to afford a house yet. They may still even be unsure as to whether or not they want to relocate.  This is also not a safe practice to allow stangers into your home without proper screening by your realtor.

Your Realtor should be able to distinguish realistic potential buyers from mere lookers. Realtors should usually find out a prospective buyer's savings, credit rating, and purchasing power in general. If your Realtor fails to find out this pertinent information, you should do some investigating and questioning on your own. This will help you avoid wasting valuable time marketing towards the wrong people. If you have to do this work yourself, consider finding a new Realtor.

Mistake #6 -- Not Knowing Your Rights & Responsibilities

It is extremely important that you are well-informed of the details in your real estate contract. Real estate contracts are legally binding documents, and they can often be complex and confusing. Not being aware of the terms in your contract could cost you thousands for repairs and inspections. Know what you are responsible for before signing the contract. Can the property be sold "as is"? How will deed restrictions and local zoning laws will affect your transaction? Not knowing the answers to these kind of questions could end up costing you a considerable amount of money.

Mistake #7 -- Limiting the Marketing and Advertising of the Property

Your Realtor will employ a wide variety of marketing techniques. Your Realtor should also be committed to selling your property; he or she should be available for every phone call from a prospective buyer.  Your Realtor's focus and dedication on a full time basis is selling your home. Chances are you have a job and you can't dedicate all your time and energy towards selling your home.



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